HTTPS is also called the SSL or Secure Socket Layer. What is this? This is a layer protocol transport that is used for secure internet connection. In the other words we can say that using SSL will make the connections between a server and the other server is safer. Data that is sent from a server to a browser will be encrypted, so it will be not read by the other parties. SSL or HTTPS is a really important feature for creating a save or secure online business, especially if a web included the online payment. A website that uses SSL will be signed with HTTPS protocol, or not longer the HTTP.
Below are some importances why you have to use HTTPS for your website. Check this out.
- Increase the SEO
SEO is an important thing for any blogger. SSL or HTTPS certificate can increase your rank in Google. Google is officially stated on August 6, 2014 that encryption HTTPS is only available with SSL Certificate. It will be a positive thing for the search engine and for SEO as well. Google is the most popular search engine in this world and it is also the main source of website traffic for both the personal website and business website. That is why; having a website ranking in Google is really essential.
- Keep the Data Security
The second importance or benefit that you can get by starting using HTTPS is about the security of your data. SSL can increase your data security because every data that was sent from a server to a browser or vice versa will be encrypted so it will not be read by the other parties. It will be really useful, especially if you use a website as your business store with some online transaction such as credit card and many more. Of course it is a good sign for your business when there are more customers who prefer to shop or having a transaction in your website. It will raise or increasing your profit as well.
- Increase the Buyers Trust
At the present time, some people are might be already aware with the usage of HTTPS and HTTP. By using HTTPS, the buyers will be aware that having a transaction in your website is much more secure than the other websites that still use the HTTP protocol. That is why; you have to make sure that you have already given all the comfortable aspects for your buyers so that your business will increase and run smoothly.
Those are some importance or benefits that you can get by using the HTTPS protocol. As what we already explained above it is clear that HTTPS or SSL is having a lot benefits for your website. You may be considering using this protocol for your website right now.